Popup & conversion playbooks
Practical, no-fluff how-tos on popups, exit-intent, email capture, A/B testing, and staying GDPR-compliant.
How to add a popup to your website (the easy way)
A step-by-step guide to adding a popup to any website — what you need, how to install it with one script, and how to make it convert without annoying visitors.
Read guideHow to reduce cart abandonment with exit-intent popups
Most carts are abandoned. Learn how to use exit-intent popups to win back leaving shoppers — with offers, timing, and targeting that actually recover sales.
Read guideHow to build an email list with website popups
Turn anonymous traffic into subscribers. A practical guide to email-capture popups — formats, two-step opt-ins, targeting, and getting leads into your email tool.
Read guideHow to create a GDPR-compliant consent popup
A plain-English guide to consent popups under GDPR — what consent mode means, how to withhold tracking until the visitor agrees, and how to set it up.
Read guidePopup best practices that convert (without annoying visitors)
The line between a popup that lifts conversions and one that drives people away comes down to timing, targeting, and frequency. Here are the rules that work.
Read guideHow to A/B test your popups (and find a real winner)
A practical guide to A/B testing popups — what to test, how to split traffic, which metric actually matters, and how to know when a result is real.
Read guideAnnouncement bar ideas and examples that drive clicks
An announcement bar is the least intrusive way to push a message site-wide. Here are proven announcement bar ideas — with copy examples — for sales, launches, and more.
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